Design: Expectation vs Reality
Design is one of the most important factors when building a brand. If you don't put time, effort, and even money into this, it may result in an unsuccessful business.
Design is one of the most important factors when building a brand. If you don't put time, effort, and even money into this, it may result in an unsuccessful business. The design is what will set you apart from your competition and help you garner the desired emotion or feeling from customers.

So what is design?

In simple and brief words, a design is a plan to make something. “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

In this blog, we will explore a number of benefits and challenges of design. We will analyze the designer's expectations from the design and the events he encounters in reality.


As a result of rapid changes in technology, there have been some innovations and changes in the field of design.


What do people think about design now?


As in any field, the field of design has changed over the years. Although many currents have influenced each other and created changes, we think that the past and the biggest change between the current years is the computer as a design area has taken place since its inception. Our perception of pleasure and aesthetics of digital design is believed to have changed drastically. People's access to design has become easier.
Tools used environment, a topic that can be addressed compared to traditional design. We can have greater freedom with more limited means.
There are still some difficulties in such a comfortable and interesting period of design. The most important of these is the agreement between the designer and the user. The endless feedback between the designer and the customer is the biggest one of our problems. They should tell the designer exactly what they want and should not hesitate to show these references if necessary. Otherwise, the designer constantly changes what he imagines, their creativity, and a great deal of it blunt. The style that the user likes to reach the appropriate design turns to designers and it will be possible to reach the product they need with the feedbacks is coming. This is the healthiest relationship between the user and the designer.


This begs the question, is it better to design a product because people like it or because of the design strategy?

User experience design analyzes what people like today and new interface
As we all know, there is a large design area that enables designs to be made. What people like and are interested in is of great importance when making the next design gets it. Ignoring this, only designing based on design strategies. It will not give good results.

Now let's look at the events faced by a designer

What do you think or should be the first thing a designer thinks when designing a product?

  • Which target audience will my design appeal to?
The design appeals to a specific audience. It's not a bad thing to do. To reach
  • When you know the audience you want, these more successful works also allow you to put them there.
  • What colors and what font should I use?
  • What is the difference between similar product designs that have been made before and my design?
  • Can I make a difference?
After answering these questions correctly, it will help you to create the design you want. These questions may be different for everyone, but the goals and objectives must be the same. This is important to ask the right questions
Would it make more sense to do these designs alone or with a team?

As the comedian, Allan Sherman said: They sit there in committees day after day, and they each put in a colour and it comes out gray.


To build great products, teams must be small.


As mentioned in my previous article companies like Nike have shown a great example to the world on how people can keep the teams small (3 people) and create products that can be a game-changer. Keeping your team small, mainly made out of 2–3 decision-makers, can be a great factor of success.
A real creative person is a person who exchanges ideas with fewer people and does not hesitate to express his ideas. Therefore, when designing a product, it is better to do it with fewer team members.
You can spend more time than you expect. You can spend more time than you think, especially in minimalist work. but this kind of work you definitely need to know that it is more challenging compared to others.

In this blog, we talked about the interesting and mixed work we have in the field of design. Also how a designer should work and how to communicate with customers. We hope it was useful for you.

Did you like this article?